Listing Agents and What Do They Do?
There are several key players in the real estate
business. For property owners who wish to sell real property (that being their home, business, or land) the listing
agent is the MOST important.
The listing agent is a real estate agent who contracts with the property owner to represent the owner in the
successful sale of their property in the least amount of time.
A listing agent has several important
responsibilities to the property owner, which they must fulfill in order to successfully sell the property, in
which the listing agent is paid a percentage of the sale price at the closing of the
The listing agent is responsible for marketing the
property, presenting purchase offers to the owner, and overseeing the transaction from proposal to closing. In
residential real estate, the listing agent works for the homeowner, but may also represent a buyer should the
listing agent herself have a ready and willing buyer for the property.
In this instance the agent would transfer to a transactional agent and will be neutral to both
The listing agent differs from a buyer’s agent, who
has the responsibility of assisting a buyer to locate property and representing only the buyer during a real estate
transaction; a listing agent is responsible for marketing your property to a large audience of buyer’s agents.
Among other tasks of a listing agent, she prepares
listing and marketing material for your property, places your property in a multiple listing service (MLS) for
other agents to access, thus widening the pool of perspective buyers and is responsible for staffing open houses,
arranging private showings, and presenting and explaining all offers to purchase real estate to the property
seller. The listing agent will also attend to the details of an accepted contract, such as inspections, and attend
the closing with the seller.
Listing agents, like all real estate agents, must be
licensed in the state or province where the property they represent is located. To assist in the sale or purchase of real property in Florida, listing and buying
agents MUST be licensed in Florida.
Once a home or property owner enters into a listing
contract with a listing agent, both parties are bound to the contract for a specified period of time. If, after the
listing period expires, the listing agent has not found a buyer for the property, the property owner is free to
enter into another contract with the same or different listing agent.
I Am Here To Help You Sell Your Home - OR - if you would
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Website: You Know Your Home
I will take pictures and video of your home and our community providing a virtual tour. It has
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In any case, for any use or event, if you would like to have a video made of pictures and video you currently
have, or would like me to take the pictures and video to create a video for you, drop me an e-mail
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